Japanese Sharp Corporation releases a press statement on 27 August 2008 that did not grab any headlines. But one day, it may be on Page One of every newspaper on earth! Incorporated in its ionic air purifier, the Plasmacluster Ion Technology (more on this in a later post) has just been scientifically proven to be 99.9% effective in eliminating the bird flu virus known as H5N1.

Every now and then, the press reminds us that bird flu is the prime suspect to cause mankind’s next pandemic. Pandemic does not just sound terrifying. It is. That’s when a highly contagious and deadly virus goes global, in a very negative sense. The 1918 Spanish Flu that killed 50 million people worldwide is the worst pandemic in human history! World Health Organization (WHO) confirmed on 5 October 2005 that the 1918 Spanish flu was caused by H1N1, a bird flu virus.

If fear is gripping you right now, is it time to PANIC?

Not just yet. WHO statistics (updated up to 10 Sep 2008) tracing back to 1996 when the H5N1 virus first surfaced in China shows a relatively low death toll of 245. So what’s the fuss? A bird flu virus that attains human-to-human transmission capability is the ultimate horror of the scientific community. As of today, there has been only one probable case of human-to-human transmission recorded in Thailand in September 2004. But if (it seems the virus has not reached the “when” stage) the dreaded virus mutation takes place, you can expect pandemonium on a global scale.

Countries are conscientiously preparing for the worse (more on this in a later post). At the individual level, we should start making preparations too.

Ok, so what’s all this got to do with Sharp’s ionic air purifier. Is it not just another ordinary ionic air purifier? It is ordinary in that it performs the usual functions of the run-of-the-mill air purifier by getting rid of dust, dirt, smoke, dander, pollen, cuisine and pet odours, pollutants, allergens etc. If there is really a tested defence shield against a deadly virus, why not? That’s what Sharp is claiming, get the all-in-one package with their Plasmacluster Ion Air Purifier.

If you’re value-conscious like me, the obvious question would be “yes, that makes a whole lot of sense but at what cost”? Here again, Sharp claims that it’s at no extra cost! Sharp asserts that it is cheaper than any other ordinary ionic air purifier when measured over 5 years. A case of over-delivering by Sharp? But, how is this possible in this nothing-is-for-free world?

Sharp says that its definitely possible. Using the Plasmacluster Ionic Air Purifier Model FP-N40CX as the basis, Sharp contends that it is great value for money as there is no filter replacement costs for the first 5 years. At US$399, the Sharp model compares favourably against a typical competitor’s ionic air purifier that may cost US$160 upfront but over 5 years cost a total of US$560 due to annual filter replacement costs of US$100 each.

If anyone has relevant numbers on Sharp and the competitors, your feedback will be much appreciated. Just email me if you have actual data.

My next step will be to learn as much as I can about the Sharp Plasmacluster Ion Technology. Especially since bird flu is still not quite at pandemic proportions.

Its never too soon to get ready. Personal panic does not fade. Like a horror movie, pandemic fears spread across Asia for months. People shunned crowded places like shopping centres, some stayed away from work, others became unofficial health “authorities” passing decrees on hygiene standards. Anyone who sneezed in public without a N95 face mask found himself standing alone in a split second. The year was 2003. SARS was a much dreaded acronym. The SARS (severe acute respiratory syndrome) virus started spreading in Asia and infected 8,096 people around the world, resulting in 774 fatalities. As always, being prepared is half the battle won.

Watch this space as we track exciting developments in our pursuit of safe, pure and clean air with nothing more than an ionic air purifier.

To easily receive updates on new articles, subscribe to The Ionic Air Purifier Blog today.